Privacy Policy

Last updated: 10.01.26

 1.⁠ ⁠Who we are

OtherRealm (“we”, “us”, “our”) is a marketing and advertising agency operating globally, including the United Kingdom.

Website: intotheotherrealm.com
Email: step@intotheotherrealm.com

For the purposes of applicable data protection laws (including the UK GDPR, EU GDPR, and other global equivalents), we act as a data controller in respect of personal data collected through this website.

 2.⁠ ⁠Scope

This policy explains how we collect, use, store, share, and protect personal data when you:
Visit our website
Submit enquiries or lead forms
Engage with our marketing or advertising
Communicate with us directly

 3.⁠ ⁠Personal data we collect

We may collect and process the following categories of personal data:
Identity & contact data: name, email address, phone number
Business data: company name, role, industry
Lead & enquiry data: information submitted via forms, ads, or emails
Technical data: IP address, device type, browser, operating system
Usage data: pages visited, interactions, referral sources
Marketing data: ad interactions, campaign attribution, preferences
We do not knowingly collect data from children.

 4.⁠ ⁠How we use personal data

We use personal data for the following purposes:
Responding to enquiries and generating leads
Providing and managing marketing services
Operating, maintaining, and improving our website
Running and measuring advertising campaigns
Using tracking technologies for analytics, attribution, and optimisation
Sending marketing communications where permitted
Complying with legal, regulatory, or contractual obligations

 5.⁠ ⁠Legal bases for processing

Depending on the context, we process personal data under one or more of the following lawful bases:
Consent – where you have actively opted in
Contract – where processing is necessary to provide services
Legitimate interests – for business operations, lead generation, analytics, and marketing, provided those interests are not overridden by your rights
Legal obligation – where required by law

 6.⁠ ⁠Advertising, lead generation & tracking

We use advertising and analytics technologies that may collect or receive data, including:
Lead generation forms (on-site or via advertising platforms)
Tracking pixels and conversion APIs
Analytics and attribution tools
These may include platforms such as Meta (Facebook/Instagram), Google, and similar providers. Data may be used to:
Measure ad performance
Build audiences
Optimise campaigns
Retarget users, where permitted
Where required by law, tracking is subject to your consent via cookies or platform controls.

 7.⁠ ⁠Cookies & similar technologies

We use cookies and similar technologies to:
Ensure website functionality
Analyse traffic and performance
Support advertising, tracking, and attribution

Types of cookies used:
Strictly necessary – required for site operation
Analytics – to understand usage and improve performance
Marketing – to deliver and measure advertising

You can manage or disable cookies via your browser settings and, where applicable, our cookie consent tools. Blocking cookies may affect site functionality.

 8.⁠ ⁠Data sharing

We may share personal data with trusted third parties, including:
Hosting, analytics, CRM, and marketing technology providers
Advertising and social media platforms
Professional advisers (legal, financial, compliance)
All third parties are required to implement appropriate security and data protection measures.

 9.⁠ ⁠International data transfers

As a global business, we may transfer data outside the UK or EEA. Where we do so, we rely on appropriate safeguards, including standard contractual clauses or equivalent legal mechanisms.

10.⁠ ⁠Data retention

We retain personal data only for as long as necessary to fulfil its purpose, including legal, accounting, and reporting requirements. When no longer required, data is securely deleted or anonymised.

11.⁠ ⁠Your rights

Subject to applicable law, you may have the right to:
Access your personal data
Request correction or deletion
Object to or restrict processing
Withdraw consent at any time
Request data portability
UK and EU users may lodge complaints with the Information Commissioner’s Office (ICO) or their local supervisory authority.

Requests can be made by emailing: step@intotheotherrealm.com

12.⁠ ⁠Data security

We implement reasonable technical and organisational measures to protect personal data against loss, misuse, unauthorised access, disclosure, or alteration.

13.⁠ ⁠Changes to this policy

We may update this policy from time to time. The current version will always be published on this page and applies from the stated “Last updated” date.